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Cabra-Vale Diggers is a large, modern registered club located in Sydney’s west. Daily Press were engaged to create and develop the brand and story behind a new dining concept the club was developing as part of their multimillion-dollar redevelopment. The 2000sqm dining precinct had to emulate the tastes, smells and sights of a South-East Asian food market.

DP’s customer focus was instrumental into bringing all these assets into one rollout and it benefited the client as we rolled not only the brand but the complete end to end look, feel, digital and signage aspects of these 9 venues.

Working closely with the client, architects and the head chefs, Daily Press created the District 8 name and branding, the retro neon illuminated signage, the branding for the individual food stations and even the distinctive hand-painted wall murals which all helped capture the genuine “street market” feel that was key to the brief.

Daily Press also rolled out all related collateral for the project including custom-made timber menus, food photography, videos and social media content.